Philip Zimbardo: Beyond the Stanford Prison Experiment

stanford prison experiment

Dr. Philip Zimbardo is one of the most notorious names in psychology. He is best known for his 2-week experiment in 1971 on prison life: an experiment that had to be cut short when normal, everyday college students acting as guards meted out inhuman treatment to other college students acting as prisoners. Although Dr. Zimbardo spent most of his …

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The science behind an impulse purchase

The science of impulse purchase

Retailers love our impulsive shopping habits, but these types of purchases are often a result of our psychological weakness. Impulse shopping, we all do it. For some, our weakness strikes at the end of a crazy day. For others it’s the strategically placed treats straddling the checkout counters. Impulse buying happens when we want to pamper ourselves, or discover a great deal, discount or buying …

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The Imposter Syndrome: Do you feel your life is a fraud?

Impostor Syndrome

The Impostor Syndrome convinces us that we’re not worthy of our own successes. Find out how to defeat your inner impostor. Do you worry that people will find out that you aren’t nearly as competent as they think you are? Do you attribute your success to luck and timing; but your failure to your inherent inability / incompetence? …

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Feel like you’re missing out? Here’s how to make FOMO your friend

reclaiming FOMO

Understanding why we fall prey to FOMO can help turn you fear and anxiety into a positive force for good Why it’s so hard to put the phone down Think of the last time you were having dinner with friends or family. It’s likely that sometime during the evening, one or more people at the table picked up their phones and …

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The oversharing couple: How happy are they really?

What makes couples overshare on Facebook and social media? Is it a sign of insecurity, or true love? Couples who gush about their relationship over social media are often treated with a certain amount of envy-tainted-scorn. Others simultaneously want to live such lives; and want the public displays of affection to stop. The good news is, they really are likely …

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The scientific evidence behind the power of the gaze

The science of eye contact

What can modern scientific research tell us about the mysterious power of the gaze? The eyes are called the windows to the soul. They have fascinated thinkers and creators throughout human history. The human eye has been a symbol for gods, for truth and wisdom, and even for power. Poets have waxed eloquent about the effects of looking into a lover’s …

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Clowns make us laugh. So why do we find them so scary?

Scary Ronald McDonald Clown

Clowns are supposed to be funny, entertaining, and lovable. Unfortunately, adults and children alike seem to frequently dislike, if not fear clowns. The phenomenon is so widespread it even has a name. Around 12% of Americans suffer from coulrophobia  – a debilitating phobia that makes it impossible for the sufferer to interact with clowns or to control their …

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Why free samples end up costing you money

Why free samples are bad for your wallet

Accepting a free sample triggers deep psychological responses that make us more susceptible to spending money Think back to your last visit to a supermarket or a mall. Most likely, you passed a stall offering freebies of some product. Free samples are everywhere, and they can add a little excitement to your day. Smaller stores …

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Why is junk food so irresistible?

Our brains love junk food. So what can you do to avoid those irresistible cravings? Nobody is immune to the lure of junk food. Perhaps you’re in a hurry; or too lazy to cook; or maybe you were seduced by the wafting aroma of a nearby grill house. It’s no surprise. Junk food is designed to be tasty, comforting and convenient. It can give us an instant …

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7 ways your clothes change the way you think

How clothes affect your thinking

Researchers have identified a series of psychological changes that occur when we wear certain clothes We all take a little extra effort to look nice for special occasions. But for the most, people remain conflicted between wanting to dress up and feeling guilty about taking the time to focus on clothes. Science now suggests that …

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