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7 psychology hacks to (ethically) influence anyone (VIDEO)

In this video, the guys at Charisma on Command take a dive into “Influence” by Robert Cialdini – the classic book about the science of persuasion. The video explains 7 powerful principles like social proof, scarcity, consistency, reciprocity, authority, liking, plus the innovative concept of risk mitigation. Learning these principles not only demonstrate how to …

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How to pronounce aesthetic (and other tricky words)

How to pronounce - prejudiuce - poignant - ennui - aesthetic

If you’re like me you love discovering new words in books, in everyday conversation. Expanding your vocabulary just feels… nice. Like you’ve done something good for your brain. And having new words in your linguistic armory is a useful tool whenever you want to explain concepts that are hard to do in more mundane, common …

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11 errors in reasoning: avoid these if you want to look smarter

Avoiding errors in reasoning, aka logical fallacies is crucial to forming better arguments and avoiding being manipulated by others 2000 years ago, Aristotle proposed that although we share much in common with the animal kingdom, what sets humans apart is our capacity for reason and rationality. Unfortunately however, we all make errors in reasoning – either …

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Why chatting to strangers is good for you

Talking with strangers

Chatting to complete strangers might seem like a social taboo, but it can bring a surprising range of positive benefits More people live in urban settings than ever before. 54% of the world’s population now live in cities, surburbs and towns, and that number is expected to continue rising. The global population shift from the rural …

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Politeness: the secret weapon to winning an argument?

How does being polite help us overcome everyday disagreements? According to French philosopher Andre Comte-Sponville, “morality starts at the bottom – with politeness. But it has to start somewhere.” The point is that we are not born virtuous, we have learn to be so – and practising politeness is one of the ways to develop a robust code of ethics to guide us …

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Facial feedback theory: how Botox makes you less empathetic

Our own facial expressions play an essential part in understanding other people’s emotions Human learn to show emotions through facial expressions very early in life. Babies learn how to express happiness and sadness by mimicking their caregivers’ expressions. Sharing smiles and eye contact forms a huge part of the bonding process between parent and child. …

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How Hollywood uses colour to manipulate our emotions

How Hollywood uses colour to manipulate emotions

Film-makers routinely use colour to exploit the emotions of their audiences If you like movies you may have noticed that certain film genres always seem to share the same shades of colour; warm reds for romances, de-saturated tones for apocalyptic dystopias, blue cold-tones for horror movies. The list goes on. This doesn’t happen by accident. Colour …

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Why do our brains associate red with passion?

Red - attraction - colour psychology

Why do our brains associate the colour red with attraction and desire? If you’re single and in the dating game, it’s incredibly important to make a good first impression. Whilst you can’t change your personality overnight, or make yourself taller, you can influence your date’s opinion of you by other means, such as your appearance. …

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Stop using this word and change your entire world view

The verb ‘to be’ distorts our perception of reality Simple changes in your speech and writing can have transformative effects on the way you perceive the world and how others perceive you. This communication hack from an obscure, but influential Polish aristocrat should certainly get you thinking. Alfred Korzybski Alfred Korzybski, a Polish emigre to the USA, was a …

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4 of the most common myths about body language

Crossed arms and small-talk

Some of our most common assumptions about body language are just plain wrong Body language reveals all – or so some ‘experts’ would have you believe.  The truth is, body language is riddled with ambiguities, exceptions and opportunities for misunderstandings. There are countless studies you can read on the ‘science of non-verbal communication‘. But becoming fluent in body language is …

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