Accepting a free sample triggers deep psychological responses that make us more susceptible to spending money
Think back to your last visit to a supermarket or... More...
Researchers have identified a series of psychological changes that occur when we wear certain clothes
We all take a little extra effort to look nice for specia... More...
In order to cope with the vast amount of information we encounter every day, our brains are constantly using 'shortcuts' to simply our actions and decisions. On... More...
The tradition of story-telling and using fiction to explain human behavior is as old as human civilization itself. Over time, storybooks took the place of the v... More...
In the 1950's Solomon Asch undertook a series of landmark experiments that revealed the extent to which conformity rules our lives
The original experiment
In ... More...
There's no universal instruction manual for parenting. Whilst there are thousands of books and websites to advise you the 'right' way to raise your child, every... More...
What prompts us to share on social media and why do we share the things we do? Science has started to figure this out.
Why we share
We all do it... A lot! Pos... More...
Daydreaming, wool-gathering, zoning-out, everybody does it. But it's a guilty pleasure, universally considered to be a waste of time, the realm of the slacker, ... More...
Hooking up with your ex, or relationship churning, is is on the rise. Psychologists say it's a worrying trend. According to research, staying in touch with a ro... More...
They say it can't buy you love, but can money buy you happiness?
The money-happiness relationship is far from straightforward. In some cases, ie people liv... More...
Food is just as important for our mental well-being as it is for our physical health
For millennia healers have advocated food as medicine, but now, mental hea... More...
Our own facial expressions play an essential part in understanding other people's emotions
Human learn to show emotions through facial expressions very early i... More...
