The science behind an impulse purchase

The science of impulse purchase

Retailers love our impulsive shopping habits, but these types of purchases are often a result of our psychological weakness. Impulse shopping, we all do it. For some, our weakness strikes at the end of a crazy day. For others it’s the strategically placed treats straddling the checkout counters. Impulse buying happens when we want to pamper ourselves, or discover a great deal, discount or buying …

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The Imposter Syndrome: Do you feel your life is a fraud?

Impostor Syndrome

The Impostor Syndrome convinces us that we’re not worthy of our own successes. Find out how to defeat your inner impostor. Do you worry that people will find out that you aren’t nearly as competent as they think you are? Do you attribute your success to luck and timing; but your failure to your inherent inability / incompetence? …

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Why free samples end up costing you money

Why free samples are bad for your wallet

Accepting a free sample triggers deep psychological responses that make us more susceptible to spending money Think back to your last visit to a supermarket or a mall. Most likely, you passed a stall offering freebies of some product. Free samples are everywhere, and they can add a little excitement to your day. Smaller stores …

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Money really can buy happiness – but only if you spend it right

Money-happiness-Bentley

They say it can’t buy you love, but can money buy you happiness? The money-happiness relationship is far from straightforward. In some cases, ie people living on very low incomes, researchers have found a very strong correlation between money and happiness. Other studies suggest that for wealthy people, money itself does not seem to be a source of happiness at all. …

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Why are so many top CEO’s psychopaths?

CEO Psychopaths

Psychopathic personality traits are common amongst business leaders Thanks to the entertainment industry, most people are quite familiar with the term ‘psychopath’. We think of a psychopath as a dangerous, scary person who is out to wreck vengeance; or someone who is disturbed enough to carry out horrific acts of violence. But most psychopaths are not homicidal …

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Why human brains are not designed to multi-task

multi-tasking doesn't work

Forget about multi-tasking. Neuroscience says it doesn’t make us more productive, it actually slows us down. Multi-tasking is great, isn’t it? You can get things done so much quicker.  Like working with 50 browser tabs open at the same time. Or writing emails as you’re driving to work. Well, if this sounds like you, then get …

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