Am I racist? Take this scientific quiz and find out

The Am I Racist Quiz - Take the Implicit Association Test

Can an online quiz reveal your deep, subconscious feelings about racism and other matters of prejudice? Where does prejudice come from? None of us are ‘born’ racist, or sexist or homophobic. We form our opinions through socialisation, the process of learning the norms and values of our families and the society we grow up in. But at …

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Why human brains are not designed to multi-task

multi-tasking doesn't work

Forget about multi-tasking. Neuroscience says it doesn’t make us more productive, it actually slows us down. Multi-tasking is great, isn’t it? You can get things done so much quicker.  Like working with 50 browser tabs open at the same time. Or writing emails as you’re driving to work. Well, if this sounds like you, then get …

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Too many choices make you less, not more happy

Hypermarket

Too much choice is a recipe for unhappiness, anxiety and dissatisfaction with life “After millions of years of survival based on simple distinctions, it may simply be that we are biologically unprepared for the number of choices we face in the modern world” Schwartz, 2004 Economists and business leaders tell us that more choice is better.  But, …

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These 6 principles of persuasion will turn you into a master of influence

Persuasion - influence

Persuasion is not an art, it’s a science. These are the 6 classic principles of influence you need to know. What makes someone good at persuading others? Is it about confidence? A charming personality? Or perhaps it’s all down to good looks? One thing is for sure, when it come to wielding influence. some people are …

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Ordering food on your iPad is a really bad idea

iPad food

When you order food using your iPad or tablet, your subconscious brain is tricked into buying more than you intended. Isn’t it great that you can do so many things with iPad apps? Well, maybe it isn’t always so great. Psychologists and food industry experts now agree that when we use an iPad or tablet to order food …

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