The psychology of Android vs Apple

Apple iPhone iOs and Samsung Android phone

Our caveman ancestry explains why people form strong psychological allegiances over trivial matters like smartphone operating systems When it comes to choosing a new smartphone, people are split between two main tribes. Apple fans and Android devotees. Often, you’ll find these tribes at war, in heated debates and discussion forums around the world. So why do people get … Read more

The surprising speech technique that makes top leaders sound important

To speak with authority, don’t focus on the details, talk in vague, abstract terms. Ever wondered why the boss of your company talks in such a non-direct way. Why you never hear them discussing the nitty gritty? Well, there’s a reason why. Psychologists have discovered that when leaders use vague and abstract language, it gives them a sense of authority. Talking about … Read more

How to let go: A Roman Emperor on taking perspective

According to Marcus Aurelius, we can never fully be in control of events that affect our lives. We need to take a cosmic view Hands up if you’ve ever been accused of being a control freak? Even if your arms have stayed put, there’s a good chance you might be one. Control freaks rarely recognise the … Read more

Life is like a piece music. Stop trying to race to the end

musicians enjoying themselves

Philosopher Alan Watts says we should enjoy life as we enjoy music Alan Watts (1915-1973) may or may not be a name familiar to you, but his legacy certainly is. British-born Watts was an author, philosopher and speaker with a deep interest and passion in the spiritual teachings of Eastern philosophy. After moving to the US, Watts, … Read more

The Bystander Effect: Why good people turn a blind eye

The bystander effect

The more people witness someone’s distress, the less likely it is that any one individual will offer assistance. On a spring morning in 2010, near the corner of 144th Street and 88th Road in Queens, New York , an argument broke about between a man and a woman. As the dispute escalated it became clear … Read more

Too many choices make you less, not more happy


Too much choice is a recipe for unhappiness, anxiety and dissatisfaction with life “After millions of years of survival based on simple distinctions, it may simply be that we are biologically unprepared for the number of choices we face in the modern world” Schwartz, 2004 Economists and business leaders tell us that more choice is better.  But, … Read more