Scientists say smiling makes your face more memorable

Smiling causes a range of powerful psychological effects, including whether or not someone will remember your face. Do you remember that guy you saw at the party frowning and looking uncomfortable? Chances are you didn’t. New research shows that you’re more likely to remember someone if their facial expression matches the surrounding context. Even if you’re the …

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The contempt facial expression: why is it so harmful in relationships?

Research suggests the contempt facial expression is the single most reliable indicator of a troubled relationship In 1967, Paul Ekman, a young psychology researcher took a plane journey to one of the most remotest places on earth. He arrived in Papua New Guinea to study the Fore people, a Stone Age, pre-literate society who, up until 1950, …

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The psychology of Android vs Apple

Apple iPhone iOs and Samsung Android phone

Our caveman ancestry explains why people form strong psychological allegiances over trivial matters like smartphone operating systems When it comes to choosing a new smartphone, people are split between two main tribes. Apple fans and Android devotees. Often, you’ll find these tribes at war, in heated debates and discussion forums around the world. So why do people get …

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Am I racist? Take this scientific quiz and find out

The Am I Racist Quiz - Take the Implicit Association Test

Can an online quiz reveal your deep, subconscious feelings about racism and other matters of prejudice? Where does prejudice come from? None of us are ‘born’ racist, or sexist or homophobic. We form our opinions through socialisation, the process of learning the norms and values of our families and the society we grow up in. But at …

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Why human brains are not designed to multi-task

multi-tasking doesn't work

Forget about multi-tasking. Neuroscience says it doesn’t make us more productive, it actually slows us down. Multi-tasking is great, isn’t it? You can get things done so much quicker.  Like working with 50 browser tabs open at the same time. Or writing emails as you’re driving to work. Well, if this sounds like you, then get …

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These 6 principles of persuasion will turn you into a master of influence

Persuasion - influence

Persuasion is not an art, it’s a science. These are the 6 classic principles of influence you need to know. What makes someone good at persuading others? Is it about confidence? A charming personality? Or perhaps it’s all down to good looks? One thing is for sure, when it come to wielding influence. some people are …

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