Taking a look at the psychological changes that occur when we wear certain clothes How much thought do you really put into your clothing choices? Most of us think about clothing into silos – casual attire, formal clothes, Friday night outfits – but did you know that the innocent act of donning a pair of …
Read morePsychology of clothes: what you wear changes the way you think
Film-makers routinely use colour to exploit the emotions of their audiences If you like movies you may have noticed that certain film genres always seem to share the same shades of colour; warm reds for romances, de-saturated tones for apocalyptic dystopias, blue cold-tones for horror movies. The list goes on. This doesn’t happen by accident. Colour …
Read moreHow Hollywood uses colour to manipulate our emotions
Why do our brains associate the colour red with attraction and desire? If you’re single and in the dating game, it’s incredibly important to make a good first impression. Whilst you can’t change your personality overnight, or make yourself taller, you can influence your date’s opinion of you by other means, such as your appearance. …
In the 1970s, scientists discovered a colour that seemed to exhibit an almost magical calming effect Alexander Schauss, a psychologist from Tacoma, Washington, specialised in the field of colour theory. In the late 1970’s he began a series of experiments to test what the effects of different colours might have on human behaviour. His experiments revealed that one particular colour had an amazing effect. …
