Retailers love our impulsive shopping habits, but these types of purchases are often a result of our psychological weakness. Impulse shopping, we all do it. For some, our weakness strikes at the end of a crazy day. For others it’s the strategically placed treats straddling the checkout counters. Impulse buying happens when we want to pamper ourselves, or discover a great deal, discount or buying … Read more
They say it can’t buy you love, but can money buy you happiness? The money-happiness relationship is far from straightforward. In some cases, ie people living on very low incomes, researchers have found a very strong correlation between money and happiness. Other studies suggest that for wealthy people, money itself does not seem to be a source of happiness at all. … Read more
Too much choice is a recipe for unhappiness, anxiety and dissatisfaction with life “After millions of years of survival based on simple distinctions, it may simply be that we are biologically unprepared for the number of choices we face in the modern world” Schwartz, 2004 Economists and business leaders tell us that more choice is better. But, … Read more
When you order food using your iPad or tablet, your subconscious brain is tricked into buying more than you intended. Isn’t it great that you can do so many things with iPad apps? Well, maybe it isn’t always so great. Psychologists and food industry experts now agree that when we use an iPad or tablet to order food … Read more