The science behind an impulse purchase

The science of impulse purchase

Retailers love our impulsive shopping habits, but these types of purchases are often a result of our psychological weakness. Impulse shopping, we all do it. For some, our weakness strikes at the end of a crazy day. For others it’s the strategically placed treats straddling the checkout counters. Impulse buying happens when we want to pamper ourselves, or discover a great deal, discount or buying …

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Money really can buy happiness – but only if you spend it right

Money-happiness-Bentley

They say it can’t buy you love, but can money buy you happiness? The money-happiness relationship is far from straightforward. In some cases, ie people living on very low incomes, researchers have found a very strong correlation between money and happiness. Other studies suggest that for wealthy people, money itself does not seem to be a source of happiness at all. …

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Too many choices make you less, not more happy

Hypermarket

Too much choice is a recipe for unhappiness, anxiety and dissatisfaction with life “After millions of years of survival based on simple distinctions, it may simply be that we are biologically unprepared for the number of choices we face in the modern world” Schwartz, 2004 Economists and business leaders tell us that more choice is better.  But, …

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