Accepting a free sample triggers deep psychological responses that make us more susceptible to spending money Think back to your last visit to a supermarket or a mall. Most likely, you passed a stall offering freebies of some product. Free samples are everywhere, and they can add a little excitement to your day. Smaller stores …
In the 1950’s Solomon Asch undertook a series of landmark experiments that revealed the extent to which conformity rules our lives The original experiment In the aftermath of World War II, a Polish social psychology researcher was trying to find the answer to a very simple question about human behavior –Would a person agree with their friends and colleagues, even if they knew that these …
Psychopathic personality traits are common amongst business leaders Thanks to the entertainment industry, most people are quite familiar with the term ‘psychopath’. We think of a psychopath as a dangerous, scary person who is out to wreck vengeance; or someone who is disturbed enough to carry out horrific acts of violence. But most psychopaths are not homicidal …
Persuasion is not an art, it’s a science. These are the 6 classic principles of influence you need to know. What makes someone good at persuading others? Is it about confidence? A charming personality? Or perhaps it’s all down to good looks? One thing is for sure, when it come to wielding influence. some people are …
Read moreThese 6 principles of persuasion will turn you into a master of influence
