Why free samples end up costing you money

Why free samples are bad for your wallet

Accepting a free sample triggers deep psychological responses that make us more susceptible to spending money Think back to your last visit to a supermarket or a mall. Most likely, you passed a stall offering freebies of some product. Free samples are everywhere, and they can add a little excitement to your day. Smaller stores …

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You’re more of a conformist than you think

Asch Conformity experiment - why hipsters look alike

In the 1950’s Solomon Asch undertook a series of landmark experiments that revealed the extent to which conformity rules our lives The original experiment In the aftermath of World War II, a Polish social psychology researcher was trying to find the answer to a very simple question about human behavior –Would a person agree with their friends and colleagues, even if they knew that these …

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Why are so many top CEO’s psychopaths?

CEO Psychopaths

Psychopathic personality traits are common amongst business leaders Thanks to the entertainment industry, most people are quite familiar with the term ‘psychopath’. We think of a psychopath as a dangerous, scary person who is out to wreck vengeance; or someone who is disturbed enough to carry out horrific acts of violence. But most psychopaths are not homicidal …

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These 6 principles of persuasion will turn you into a master of influence

Persuasion - influence

Persuasion is not an art, it’s a science. These are the 6 classic principles of influence you need to know. What makes someone good at persuading others? Is it about confidence? A charming personality? Or perhaps it’s all down to good looks? One thing is for sure, when it come to wielding influence. some people are …

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