7 psychology hacks to (ethically) influence anyone (VIDEO)

In this video, the guys at Charisma on Command take a dive into “Influence” by Robert Cialdini – the classic book about the science of persuasion. The video explains 7 powerful principles like social proof, scarcity, consistency, reciprocity, authority, liking, plus the innovative concept of risk mitigation. Learning these principles not only demonstrate how to …

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The science behind an impulse purchase

The science of impulse purchase

Retailers love our impulsive shopping habits, but these types of purchases are often a result of our psychological weakness. Impulse shopping, we all do it. For some, our weakness strikes at the end of a crazy day. For others it’s the strategically placed treats straddling the checkout counters. Impulse buying happens when we want to pamper ourselves, or discover a great deal, discount or buying …

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Why are so many top CEO’s psychopaths?

CEO Psychopaths

Psychopathic personality traits are common amongst business leaders Thanks to the entertainment industry, most people are quite familiar with the term ‘psychopath’. We think of a psychopath as a dangerous, scary person who is out to wreck vengeance; or someone who is disturbed enough to carry out horrific acts of violence. But most psychopaths are not homicidal …

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