Retailers love our impulsive shopping habits, but these types of purchases are often a result of our psychological weakness. Impulse shopping, we all do it. For some, our weakness strikes at the end of a crazy day. For others it’s the strategically placed treats straddling the checkout counters. Impulse buying happens when we want to pamper ourselves, or discover a great deal, discount or buying … Read more
Accepting a free sample triggers deep psychological responses that make us more susceptible to spending money Think back to your last visit to a supermarket or a mall. Most likely, you passed a stall offering freebies of some product. Free samples are everywhere, and they can add a little excitement to your day. Smaller stores … Read more
Here are 4 psychological tricks supermarkets use to make you spend more Ever wondered why almost all supermarkets have nearly identical layouts? This isn’t a coincidence. It’s the result of cunning psychological experimentation and meticulous planning. If you want to know the science of supermarket persuasion, read on… 1) You get paralyzed with too many choices … Read more
Psychopathic personality traits are common amongst business leaders Thanks to the entertainment industry, most people are quite familiar with the term ‘psychopath’. We think of a psychopath as a dangerous, scary person who is out to wreck vengeance; or someone who is disturbed enough to carry out horrific acts of violence. But most psychopaths are not homicidal … Read more
Persuasion is not an art, it’s a science. These are the 6 classic principles of influence you need to know. What makes someone good at persuading others? Is it about confidence? A charming personality? Or perhaps it’s all down to good looks? One thing is for sure, when it come to wielding influence. some people are … Read more
When you order food using your iPad or tablet, your subconscious brain is tricked into buying more than you intended. Isn’t it great that you can do so many things with iPad apps? Well, maybe it isn’t always so great. Psychologists and food industry experts now agree that when we use an iPad or tablet to order food … Read more