The science behind an impulse purchase

The science of impulse purchase

Retailers love our impulsive shopping habits, but these types of purchases are often a result of our psychological weakness. Impulse shopping, we all do it. For some, our weakness strikes at the end of a crazy day. For others it’s the strategically placed treats straddling the checkout counters. Impulse buying happens when we want to pamper ourselves, or discover a great deal, discount or buying …

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Why free samples end up costing you money

Why free samples are bad for your wallet

Accepting a free sample triggers deep psychological responses that make us more susceptible to spending money Think back to your last visit to a supermarket or a mall. Most likely, you passed a stall offering freebies of some product. Free samples are everywhere, and they can add a little excitement to your day. Smaller stores …

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4 mind games supermarkets use to get more of your cash

Here are 4 psychological tricks supermarkets use to make you spend more Ever wondered why almost all supermarkets have nearly identical layouts? This isn’t a coincidence. It’s the result of cunning psychological experimentation and meticulous planning. If you want to know the science of supermarket persuasion, read on… 1) You get paralyzed with too many choices …

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